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Leverage the power of YouTube to amplify your cause.

Connect and motivate a global audience.

Engage the next generation.

YouTube reaches more 18- to 34-year-olds than any cable network in the U.S. It’s where today’s most influential audience goes to learn, laugh, and be inspired every day.

Reach over a billion active users.

Almost a third of all people on the Internet actively use YouTube. That’s 1.5 billion people across the globe logging in every month that could be viewing your story and engaging with your mission.. YouTube has local versions in more than 90 countries, in a total of 76 different languages.

Create deeper engagement.

YouTube is the place where the most video is consumed every day. On average, our viewers spend over an hour a day watching YouTube on mobile devices alone. That means unlike the passive viewership across many platforms, your viewers are much more likely to deeply engage with your message.

Spark action through empathy.

Easy-to-follow lessons show how to craft videos that emotionally connect with your audience and spur them to action.

Tools & Resources

“Link Anywhere” cards

Direct your viewers toward your external campaign landing pages with special cards that allow you to link to any URL.

Earlier access to YouTube Spaces

Add professional production value to your next video by shooting or editing at any of the nine YouTube creator studios around the world. Some limitations apply.

YouTube Creator Academy lessons

Learn from some of the best storytellers on YouTube with online courses tailored for social impact innovators.

Google for Nonprofits tools

Take advantage of powerful tools like G Suite for Nonprofits, Google Ad Grants, and more.

What you get

To access all the tools YouTube offers nonprofits, request a Google for Nonprofits account.

Not Activated
Free–Get started right away
  • YouTube Creator Academy Lessons
  • “Link Anywhere” Cards
  • Earlier Access to YouTube Spaces
  • Google for Nonprofits tools
  • Your cause may be featured on Social Impact
  • Dedicated email support
Activated
Free–Requires registration
  • YouTube Creator Academy lessons
  • “Link Anywhere” Cards
  • Earlier Access to YouTube Spaces
  • Google for Nonprofits tools
  • Your cause may be featured on Social Impact
  • Dedicated email support
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