Let's do more good together.
From the beginning, we've always believed in the power of video storytelling to make a difference. It helps us feel deeply connected to a cause and empowered with knowledge to take action on issues that we care about. YouTube is the place where you can find an audience, join a community and create impact, both online and off. People and organisations who are committed to driving positive social change belong here.
Reach a global audience.
1.5 billion people come to YouTube every single month. That's the equivalent of one in every five people around the world. Amplify your cause by bringing it to the largest viewing audience in the world.
Video storytelling on YouTube creates empathy for your cause – the first important step to move people in your community to take action.
Engage new supporters.
Whether you need help raising money or spreading the word, YouTube provides powerful tools and resources to get the next generation of supporters involved in your mission.
Watch social impact in action.
The ACLU uses animation to help their audience emotionally connect with an individual story while generating empathy for LGBT rights.
TeamKids' story uses humour and emotion to show that adults have much to learn from kids about how to tackle the world's major challenges.
By focusing on one powerful story of the people WaterAid is trying to help, the story makes the organisation's goal specific and emotionally impactful.